Blog•
on November 14th, 2011•
One of the most critical marketing strategies for an internet business or to create an online experience for your storefront small business is the creation of a strong, consistent, relevant brand identity. Competition in the market place demands reputation credibility, a strong brand identity conveys that to your customers. To ensure the highest investment return, highest search ranking, and distinct identification from your global competitors. Potential and existing clients recognizing your brand is essential.
A strong brand identity will not only help your customers recognize you of out the crowd, but also provide the critical credibility link that will make them seek your business out from the billions of other choices available on the Internet. Solid brand identities build high market recognition and strong reputations. Online and offline branding consistency helps your clients recognize you and establishes opportunities to reach a market exponentially larger than that of your current market reach. An established business in a successful regional market can explode within the global arena with a fresh presence for a entirely new audience and recognized as a reputable business by loyal customers. An online presence can also facilitate introductions of new products or services to grow your business even more.
More than insuring your logo, fonts, and color scheme is used consistently in print ads and any marketing/collateral material, your online identity should also be consistent on all social networking sites. It is easy for a client or potential client to not recognize your business when your online presence does not have the same feel, look, and voice as your offline one. The strong branding identity and reputation you have established offline MUST follow through to your online presents as well.
If you do not have an offline business, a strong brand identity is more critical than ever with no other client venue to fall back on. Social networking sites and blogs are valuable assets for communicating who you are and what you offer over others in your field.
With only a moment to create a credible impression and to assert your business reputation ahead of your competitors, establishing consistency within a strong brand identity is today’s criteria in successful businesses, online and off.
Blog•
on November 4th, 2011•
Well it has been a busy few week and things have really been moving quickly here at Troywil. Today has been extremely productive, and I just wanted to share something new I am working on today. Above is just a quick cell phone shot of my screen showing a new identity and stationary package, in a cool retro look.
Blog•
on August 24th, 2011•
Designed @ Madden: Just delivered last week, to welcome SEU’s new student and their parents to campus. This eye-catching brochure has a built in pullout showing a campus map as well as all of the campus’ wifi spots. More information and images to be posted in the portfolio section.
Teaser: Here is a quick photo of a product that I designed while working at Madden for one of our clients. From initial concept to final production overseas I designed this high-end compass and packaging, which exceeded our clients expectations to the point of doubling their order.
Full write up coming soon…
In today’s world of tablet pc’s and smart phones a well designed website is becoming evermore increasingly important as consumers, are constantly challenging businesses on the spot, for price, service, selection and satisfaction. As well as researching companies before they every make the first phone call or point of contact to them.
This makes having a well designed website a vital factor in business, one that is easy to navigate, easy to read, fresh with up-to-date content, and a clear call to action more important then ever as most consumers will give your website less than 30 seconds to find their first bit of information before they move on to your competitors in frustration. A few other significant things would be SEO (search engine optimization.) Search engine optimization іѕ thе base fοr search engines catalog your site for their clients searches. Imaging showing up on the top of a Google, Bing, Yahoo or any other search engine above your competitors? Who do you think your potential client will visit first?
Most companies are scared when they hear CMS (content management system), as they imagine a time consuming process, with learning curves, and needing someone to constantly update their site. This is easier than you think. With todays CMS systems out there like WordPress or Joomla to just name a few, updating your site and adding new features to engage your clients easier than ever, with most clients being able to manage their sites in just minutes a week, adding and deleting content, engaging in conversation with customers. This not only helps with your returning clients, but also helps with your SEO as the more pages are updated the higher they will rank.
Hiring a professional designer will help give you the best knowledge аnd experience tο making a fresh, easy to up-date and engaging site while giving your company a cohesive look between your print work and your online presence, while helping you navigate the design seas.
From website design (new or redesigns), development, maintenance, and monthly site updates Troywil can help your business achieve a site that is optimized best for your business, allowing you and your site to grow while keeping design, cost & easy of use in mind.
Contact us today to see how we can help your business!
Troywil is proud to offer our clients a host of new and improved services today. This first is our new Brand Vault, which allows you and your company to always have the latest logos, in any file format you need right at your finger tips, all you have to do is log on form the Troywil Landing Page and you will be able to choose which version of your logo you need and have everything emailed to you in a matter of seconds.
Second today we introduce our new secure online services. With this service the next invoice or estimate will allow you to create an account to to view and manage your companies estimates, view and pay your invoices, as well as keep track of all jobs you have contracted Troywil to work on with you.
We are proud to bring these new and expanded services to our clients to help you in control of your brand, as that is the most important asset your company owns.
Project: Product Packaging
Client: Ocean Spring
Employer: Madden
This project encompassed a line of all natural cookie packaging design for a new line being added to Ocean Springs family of products. Each package had to stand on its own yet be distinguishable quickly from other so that shoppers may quickly grab the flavor/type they are shopping for, while keeping inline with all government specifications and guidelines.
Blog•
on November 19th, 2010•
Had another greatly productive week, delivered a new identity to a client as well as an entire stationary package. Now I am working on their website. So stay tuned for the launch when I can finally show you this amazing company!
Blog•
on November 1st, 2010•
Came across this pretty amazing video today of different painting techniques going on, with quite a bit of different mediums, from these two talented artist.
Blog•
on October 24th, 2010•
Launched a brand new Identity for a full service computer technology company in Central Florida. Wonderful people to work it, and had a blast finding out about their company and the services they offer.