Client: VantagePoint Human Resources

Employer: Freelance

Looking for a new website with mobile features that are easy to update, this responsive website design, allows the client to update the site once and span across three different sizes dependent on the size of the web browser, which allows the site to re-size on the fly.

Client: Golf Quests

Employer: Freelance

Looking to promote the three web entities and sell ad space. This Media Kit promotes the Golf Stay and Play Lifestyle to potential advertising prospects.

Client: All-Star Celebrity Golf Invitational

Employer:Freelance

Contacted by the event organizers to produce an identity and materials that would stand out among the crowded entertainment market that surrounded what was the All-Star Weekend, to gain the interest of celebrities as well as golf players to help support charities.

The All-Star Celebrity Golf Invitational was hosted by Anthony Anderson during the 2012 NBA All-Star Weekend played at Arnold Palmer’s Bay Hill Club & Lounge the All-Star Celebrity Golf Invitational was a charity event benefiting the Arnold Palmer Hospital for Children & Winnie Palmer Hospital for Woman & Babies which featured forty (40) of the greatest names in sports and entertainment.

Client: Savvywatch

Employer: Madden

While highly popular selling their products on Amazon, Savvywatch was looking to branch out with their own standalone web store using the Amazon platform. Working within the constraints of that platform the designs above were created.

Client: Southeastern University

Employer: Madden

As a way to orientate and welcome SEU’s new students and their parents to campus, this brochure was built with a pullout highlighting the campus map as well as all of the campus’ WiFi spots, while providing them with a weekends schedule, and synopsis.

Client: Golf Quest

Employer: Freelance

Looking to refresh their brand, My Golf Concierge an upscale luxury golf travel service website was completely redone from the ground up, to work with the current CMS and content.

Client: Qgiv

Employer: Madden

Qgiv, an online payment platform, needed a new identity for their just released political donation platform for campaign websites, with an icon that could be used separately as needed.

Client: Payday Payroll Resources

Employer: Freelance

An identity for a brand new payroll company catering to small businesses. Looking to mix up the way business use payroll services.

A strong brand identity will not only help your customers recognize you of out the crowd, but also provide the critical credibility link that will make them seek your business out from the billions of other choices available on the Internet.  Solid brand identities build high market recognition and strong reputations.  Online and offline branding consistency helps your clients recognize you and establishes opportunities to reach a market exponentially larger than that of your current market reach.  An established business in a successful regional market can explode within the global arena with a fresh presence for a entirely new audience and recognized as a reputable business by loyal customers.  An online presence can also facilitate introductions of new products or services to grow your business even more.

More than insuring your logo, fonts, and color scheme is used consistently in print ads and any marketing/collateral material, your online identity should also be consistent on all social networking sites.  It is easy for a client or potential client to not recognize your business when your online presence does not have the same feel, look, and voice as your offline one.  The strong branding identity and reputation you have established offline MUST follow through to your online presents as well.

If you do not have an offline business, a strong brand identity is more critical than ever with no other client venue to fall back on.  Social networking sites and blogs are valuable assets for communicating who you are and what you offer over others in your field.

With only a moment to create a credible impression and to assert your business reputation ahead of your competitors, establishing consistency within a strong brand identity is today’s criteria in successful businesses, online and off.